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ART DIRECTION & ANIMATION for AARP
A Black and Asian Future

In 2020, we saw the rise of the deadly racism endemic. Anti-Asian hate and the killing of George Floyd highlighted the deep racial divide in the United States. A Black And Asian Future event convenes community members and its allies to explore the history and future of solidarity with each other in the wake of such racial divide.
I created marketing materials for this event, latching onto conversation starters that will entice both communities to participate in open discussion with each other.

AARP-A Black and Asian Future-Invite Spiel-Richard Lui.mp4

AARP-A Black and Asian Future-Invite Spiel-Jose Antonio Vargas.mp4

AARP-A Black and Asian Future-Invite Spiel-Paula Madison.mp4

AARP-A Black and Asian Future-Invite Spiel-Alex Reid.mp4

ART DIRECTION & ANIMATION for AARP
AARP AAPI Data Verticals

How might we create conversation within the historically ignored Asian American & Pacific Islander audience? This project used data and presented it to AAPI through an engaging way, and in turn encouraging them to converse and be active within the AARP AAPI community.
I created three videos that talked about different data points about AAPI: ethnic origins, AAPI as minority, and the wage gap.

Data - Ethnic Origin.mp4

NDB-AARP_AAPI-Data_Graphics-Minority-Asian_Population-Animated.mp4

Numbers - Wage Gap_3.mp4

ART DIRECTION & ANIMATION for GROM GELATO
Grom Gelato Digital Videos

Each video was made to showcase the ingredient stories of the Italian Gelateria’s new flavors.

Ciocco YT.mp4

Crema YT.mp4

Pistaccio YT2.mp4

Nocciola IG_3 2.mp4

CAFFE IG_2 2.mp4

FRAGOLA IG_3.mp4

Omnibus 2.mp4

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